Domain management safeguards brands and revenues easily and efficiently. It reduces the impact to your business as part of the Business Continuity Plan.
What is Domain Name Management?
1) Enabling secure registration, renewing, tracking and approval workflow from any location.
2) Identifying issues and opportunities through a seamlessly consolidated domain assets.
3) Domain recovery service from trusted leader in domain portfolio management
4) Prevents illicit domain abuse tacticsâ€”such as cybersquatting and domain kiting.
Brandjacking â€“ To hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity and customer trust of actual brand owners.
Cybersquatting â€“ The practice of abusing trademarks within the domain name system.
Domain Kiting â€“ The process whereby domains are registered and dropped within the five-day ICANN grace period, and then registered again for another five days. Kiting a domain lets the registrant gain the benefit of ownership without ever paying for the domain.
eCommerce Content â€“ Websites containing a specified brand that appears in visible text, hidden text, meta tags or title in conjunction with other site content that indicates online sales are being transacted on the site.
False Association â€“ The practice of using a specified brand or trademark in web content to imply a relationship with a company or brand where none exists.
Offensive Content â€“ Websites containing a specified brand that appears in visible text, hidden text, meta tags or title in conjunction with pornographic, online gaming or hate content.
PPC (Pay-Per-Click) â€“ Paid placement advertising appearing on web pages. Operators of websites hosting PPC advertising derive revenue from ads that are clicked, hence the name PPC.
Phishing â€“ Criminal use of email to divert traffic to websites in order to fraudulently acquire usernames, passwords, credit card details and other personal information. The email and websites used in these operations employ â€œsocial engineeringâ€ techniques to trick users into believing they are interacting with a business or organization that they trust.
Rock Phishing â€“ A method of phishing first implemented by the â€˜rockâ€™ phish gang that utilizes multiple layers of redundant infrastructure to increase the difficulty of shutting down the attack. Other phishers are now using these tactics as well.
SEO Manipulation â€“ The use of brands, slogans or trademarks located in visible text, hidden text, meta tags and title in order to manipulate search engine rankings so that the brandjackerâ€™s site can gain a more favorable search engine placement.
Traffic Diversion â€“ Hijacking a brand to drive web traffic to a competitive or illicit site in order to generate revenue at the expense of the rightful brand owner.
1 thought on “Defend your Brand Online”
Yeah. completed definition. :-)
Nice work Admin.