Customers are good at judging the value of a product they are buying if it is a tangible item. It is going to cost you around RM2,000 for a brand new iPhone. The amount of money paid can easily justified because you know exactly how handy can be an iPhone while you are on the move, and how it can become the toys of entertainment that you might not want to leave it at home on vacation!
Yet, this is not always true when comes to revamping a website. Customers doesn’t always look into the values of the webiste – the goal of creating a website and how it can benefit your business.
Instead, the cost of revamping, usually relates directly to number of pages, or time spent by your web designers for its design. Since website is intangible items and most of us are just too excited with news of million-dollar acquisition of dot com companies, it is always norm that pricing of a website doesn’t include studies, planning, marketing and operations.
Customer expect money paid, in return for a website, not for its values!
So, how much does it cost to revamp a website? Whatever you feel the iPhone worth to you, so as a website!
Hmm.. That’s very true! I’ve met a few clients that doesn’t know what’s the true value of a web site. For example, when I quote them a price for the web site that they wanted to build, they would automatically say that the quote is too expensive or unaffordable. Eventually, in order to meet their own budget; they would usually ask me to reduce the number of pages for their website, trying to squeeze everything they can in the least number of pages as possible. This shows that they are just treating their web site’s value is the time taken and effort spent on each pages and not like what you stated regarding the goals of the site, the marketing values and etc.
Let’s hope that this can reach more people and change the way they value a web site.
That is so often the case – people want nice websites but they don’t want to pay for the work involved. I have some clients that are really high maintenance and in the end, somehow the money that they paid for their website is not near enough for the time that I had spent on making changes when they change their minds about what was originally agreed.
Yeah, I truly think the cost of revamping a website should come with its value.
I was an SEO consultant and I often told my clients, if a website is not going to make money or bring in inquiries for your business, don’t even bother invest a few hundred Ringgit in web design.
Invest more, then your return will come back more.
Good one, my friend!
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