A more consistent and standardized website structure had to be in place for better clarity and consistency for IJM Properties. In addition, a good database support and a better search function were also required. As with other projects, a reliable hosting infrastructure is of utmost important. We needed to provide an effective and centralized way of handling enquiries, and automated management of newsletter subscribers for easy broadcasting. Besides having up-to-date information, the site must also be optimized for major search engines such as Google, Yahoo and MSN.
We conducted a system study, held discussions and agreed on a fixed site structure. Following that, individual projects were identified, and a database was set up. We came up with a blueprint and designed a main website, as well as, all its individual project websites including Ampersánd, Lake Plaza and PJ8. In order to fulfill the ISO standard, we also prepared a helpdesk to capture enquiries. To facilitate email broadcasting, contact information is saved in a broadcast centre for convenience. Enquiries are backed up daily and a file management system is set up for newsletter download. Finally, a web server was set up and search engine optimization (SEO) was performed.
One of the immediate results observed was an increase in search engine ranking. There was also an improvement in customer support, where the response time has been reduced and enquiry submissions were diverted to the relevant departments. This, in turn, helped to reduce operational costs. To increase efficiency, we’ve streamlined their web hosting needs with a single server, and sorted out the site contents accordingly. In a nutshell, the entire corporate presentation has significantly improved, with its website serving as one of its main marketing tool.
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