Thank you for contacting XYZ. We have received your e-mail and our Customer Service personnel will respond to your inquiry soon. Generally, we respond within 48 hours. If you require immediate attention, please call us and our Customer Service personnel will be happy to assist you. Our office hours are from 8:30pm to 5:30am, EST or 1:30am to 10:30am, GMT/UTC, Mondays to Fridays.
Generally speaking, responding in 2 days to your potential customer shouldn’t be something you should be proud of. By including this statement in every one of your auto-responders only makes it worse. Email support, one of the most important element in every online store, should and must allow online sales to take place even during non-office hours.
Another common issue prominent in most websites is this disclaimer “My website is best viewed with 1024 x 768 resolution.” When building the website, shouldn’t multiple resolutions be taken into account in the first place? By limiting your website to specific browsers and screen sizes, what you are also doing is limiting the number of people who is experiencing a satisfactory shopping experience on your online store.
We are not even talking about accessibility issues yet, such as how to make your website friendly to blind visitors!
Sadly, many budding website owners still emphasize on nice-to-have features like shopping cart and membership systems, without a proper understanding of their target audience.